The Malaysia Digital Economy Corporation (MDEC) announced nine new Digital Transformation Lab (DTL) partners that it has invited to join its commitment to “empower more Malaysian businesses to go digital”. The move also intends to establish the country’s position as the region’s tech and digital hub. The nine new DTL partners will join the existing partners, bringing it to a total of 14 partners. MDEC is a government agency under the Ministry of Communications and Multimedia Malaysia with a mission to lead the nation’s digital economy forward. According to the World Economic Forum’s Digital Transformation of Industries report, companies that understand digital transformation earn 26 per cent more profit than others. Businesses in Malaysia are being urged to recognize the importance of digital transformation and the limitless benefits it can bring. Public-private partnership is an essential component in Malaysia’s digital transformation journey. To prepare itself in welcoming the Fourth Industrial Revolution, MDEC established DTAP in 2018 to equip Malaysian companies with the necessary tools to help kickstart their digital transformation journey. The initiative was launched with objectives such as “future-proofing” Malaysian companies by helping them enhance their competitiveness, and providing a structured approach via DTL partners while adopting emerging digital technologies.