The rural artisans in Goa produce a number of beautiful products from coconut shells, sea shells, cotton threads, clay etc. However, lack of marketing is a serious set-back to their promotion in the commercial arena. Rural Bazar Goa is an endeavour of the Department of Rural Development to provide an avenue for the Goan artisans to present the rich traditional and cultural arts and crafts of Goa to the world community over the Internet.
The website, designed and hosted by NIC will act as a link between the prospective buyers and the artisan. People can see the pictures of the products put up on the website and place orders through email which are then passed on to the artisans. The web site intends to help the rural artisans by publicizing, promoting and marketing their products thus enabling them to actively participate in the global market. Future plans of the site include an introduction of online order booking and payment. The site was formally inaugurated by Sh. Manohar Parrikar, Hon'ble Chief Minister of Goa at a special function.