Dr. K. P. Rammaiah, IAS and Magadh Divisional Commissioner inaugurated a call center; operating 24 x 7 during Pitripaksha mela, held every year at Gaya, Bihar. Pitripaksha is an occasion when people pay tributes to the departed soul of their ancestors (Pitris) by offering Pindadan to perform Shraadh - a death ritual. Thousands of people from different parts of the country visit Gaya during this period to perform the ritual. Every year the district administration carries out many preparations to provide basic amenities like cleaning of ghats, ponds, providing accommodation, security and safety to the visitors during the period. The district administration in association with NIC Gaya set up a call center with two dedicated telephones to disseminate timely and relevant information to the citizens, thus delivering benefits of ICT. NIC designed and developed software, which logged calls either voice or SMS to the database, provided timely and relevant information to the callers, guided them during the mela and generated necessary MIS for the administration. Sh. Sanjay Kumar Singh, IAS & DM Gaya reviewed call compliance during the mela period. This nature of calls and problems faced by the people also helped the administration to assess and analyze its own preparedness. Volunteers from Nehru Yuva Kendra (NYK) were trained by NIC to mange the center round clock under the guidance of designated shift supervisor.