The seven years old, Nehru Trophy Boat Race website has now been made available in two other languages, Hindi and Malyalam. The trilingual website (http://nehrutrophy.nic.in ) was launched by the Union Minister of State for Power Sh. K. C.Venugopal on 3rd August 2012 in a function held at Alappuzha Collectorate Conference Hall. The trilingual website is the brain child of the District Collector Sh. P Venugopal IAS. "Adoption of ICT in Governance can give a facelift to the District Administration by increasing the efficiency in service delivery and governance. District NIC with the support of the NIC Kerala State Centre has launched a multi lingual website for the world famous Nehru Trophy Boat Race conducted under the aegis of District Administration through a Society known as Nehru Trophy Boat Race Society. The lofty mission behind conducting the race is the national integration and communal harmony" says the District Collector. The website statistics over the years shows the enthusiasm and vigor with which the boat race lovers view the site. Every year it increases by lakhs and this time within 10 days in August the site hits crossed 265000. The Nehru Trophy Boat Race named after Pandit Jawaharlal Nehru is conducted on the Punnamda Lake, Alappuzha, on the second Saturday of August every year. The event manages to draw tourists - foreign and domestic - in flocks, turning the peaceful town of Alappuzha into a seething bee-hive of activity. On the day of this fiercely fought boat race, the tranquil lake front is transformed into a sea of humanity with an estimated two lakh people, including tourists from abroad for watching it. For the people of each village in Kuttanad, a victory at this race for their village boat is something to be celebrated for months to come.