A chain of consumer goods, produced by the inmates of Tihar jail, are all set to catch global attention with the prison authori-ties deciding to promote its 'TJ' brand online. Customers who want to know more about the Tihar jail products can visit the website http://tihartj.nic.in . The website focuses on bringing out the creativity of the prison inmates along with providing financial assistance to the convicts and their families by central-izing their energy towards productive work. The products show-cased include handlooms and textiles, apparel, furniture, mus-tard oil, paintings and paper works. This initiative from the jail authorities will not only help to promote the products national-ly but also internationally. A person who wants to avail these products can contact directly to the authorities at a very reason-able price than their substitutes. This initiative is helping in making the city crime free by ensuring they are shown the right path during their incarceration. The website is aesthetically designed with clean layout and efficient navigation pages.