The UK Department of Transport has revealed its plans to invest an amount of £30,000 (US$49,000) for developing a mobile app for tracking and reporting the potholes. Developed by National Cycling Charity and known as 'Fill that hole’, the app can be easily downloaded by over 9 million iPhone users of the country for reporting the potholed roads to their councils. It is expected that the new app could boost that figure to over 26 million and is in functional state at the start of ‘pothole season’ when the winter damage to roads is at its peak. The app sends local authorities up-to-the-minute information about potholes which the council may not otherwise know about, allowing them to identify trouble spots needing fast action. Roads Minister Robert Goodwill said,"the government is serious about tackling potholes. At best they are an irritation but at worst they can damage vehicles and pose a serious danger to cyclists. That is why they want people to tell councils where to find them so they can fill them in. This app means more people are going to be able to report potholes more easily".