The Australian Government in collaboration with Tourism Australia and the Australian Tourism Data Warehouse (ATDW) has come up with an online booking widget that offers online booking and payment options to tourist operators and consumers. The widget is specifically designed to cater to Small and Medium Enterprises or SMEs of the Australian tourism industry that lack online booking capabilities. The widget is highly consumer-friendly and accessible. Moreover, it is cost-effective and simple to use and implement. Also, it is fully customizable and can be seamlessly integrated with the style and colour of the operator’s website. Besides this, it also comes with a Payment solution, a Supplier portal, an easy to download Facebook Booking App and customer support services. At present, while 84 percent of the tourist operators in Australia are online but the number of these operators offering online booking and payment option is only one-third of the total number. So far, the Australian Government has invested AU$500,000 for the development of the widget.