The Madhya Pradesh State Unit of the National Informatics Centre has developed a computer-based Doordarshan Audience Research Television (DART) Ratings System for Doordarshan Kendra (DDK), Bhopal. The system is designed to cover daily telecasted programmes and response ratings. The System helps in analysing the viewers responses for the telecasted programmes of both Bhopal and Delhi Doordarshan Kendras. Information on the telecasted programme in different time slots of various channels and the relevant details of the sampled viewers and their responses during a prescribed period (weekly) forms the basic input to the system. Various reports pertaining to viewer ratings (daywise, week/periodwise) and responded viewers information (group wise viz by sex, age, occupation, income etc.) are generated using the developed system. It also provides facilities for a number of on-line queries. Ever since its implementation in DDK Bhopal, the System is being actively used for analysis of viewers response and for generation of various ratings related reports of Bhopal Doordarshan Audience Research Television (BART) which form the basis for telecast on DDK, Bhopal. The tabulated DART are being fed to Doordarshan Audience Research (DAR) Unit New Delhi for national level compilation and further telecast on National Network. Necessary training for an effective utilization of the System has been provided to the operational staff of DDK, Bhopal. The System is user-friendly and can be used by any Doordarshan Kendra in the Country for analysing responses from the sampled viewers of various telecasted programmes on different channels. -