In order to eliminate the insurance companies' employee addition in the sales process, the Government of Latvia had introduced Insurance sales system on the internet. Through this service, consumers can visit the site and purchase insurance policies therein. Apart from reducing the administrative overhead of the insurance project, the scheme has also reduced mistakes in the sales process to a considerable extent. Since the products are available on the websites 24/7, the sales have increased as more than 25% of insurance policies have been purchased in the non-working hours. The project covers a wide arena as the scheme is applicable for all insurance products and all insurance companies in Latvia. The e-project has served good in changing the customers' purchase patterns. Now, apart form the purchase of the standard insurance products, consumers are investing in other insurance packages like travel insurance just minute before the trip and outside the working hours. The results validate the success of the scheme. In Baltic market, the administrative cost of insurance company that is approximately 35% of the revenue can be reduced to minimum by the implementation of this scheme.