South Korea’s Capital city has launched a location-based mobile application, the ‘Seoul Smart Complaint Center’ which enables users to register complaints regarding community issues that affect public safety and infrastructure by linking to the relevant websites by smart phone, allowing access anytime anyplace. Users can download the application from the leading App stores to map the reported location and allow photos of the location to be attached and submitted via smart phone. Seoul City also plans to link the newly introduced application to the ‘citizen complaint reporting’ web page on the GIS map portal site (http://gis.seoul.go.kr) The application developed by the Seoul Metropolitan Government allows citizens to track the progress of their complaints through their smart phones in real time, and an SMS is promptly sent to the user to inform them in detail of every step of the complaint resolution procedure. According to an official statement, complaints registered through the “Seoul Smart Complaint Centre” app are immediately transferred to the ‘120 Dasan Call Center’ and are then directed to the appropriate city service. As the ‘Seoul Smart Complaint Center’ app maps the location of a complaint, the data thus collected through the “Seoul Smart Complaint Centre” app will serve as a valuable reference to be used in future municipal decisions. Frequent complaints in different regions will be collated and used to inform local government operations. For Further Information http://gis.seoul.go.kr