Digital Services Innovation Centre, a setup to ensure effective delivery of services by agencies of the federal government with the help of web services and mobile applications, has been launched by General Services Administration, an agency in the US government that helps manage and support the basic functioning of federal agencies. The Centre comprises of staff from GSA’s Office of Citizen Services and Innovative Technologies, USA's focal point for data, information and services offered by the federal government to citizens. In addition, it plays a leadership role in identifying and applying new technologies to effective government operations and excellence in customer service in the government. The Centre, described as a ‘key piece’ of the White House’s new digital government strategy released in late May, is headed by associate administrator David McClure, and will include contributors from other agencies. It will have to meet a number of specific digital strategy milestones over the next months, serving as a virtual hub to engage different agencies and ‘accelerate’ innovative digital services. With the work undertaken and strategies build by the Centre, the American public will expect an improved customer experience from digital government services Over the next 10 months, the Center is charged with meeting a number of specific digital strategy milestones to deliver digital services and government information anywhere, anytime and on any device. The Center will engage agencies across government by serving as a virtual hub to accelerate innovative digital services. Initial efforts are underway establishing shared solutions and training to support infrastructure and content needs across the Federal government, and identifying and providing performance and customer service satisfaction measurement tools to improve service delivery. For Further Information http://gsablogs.gsa.gov/