The United States government launched Apps.gov, a website intended to be a storefront for approved cloud computing applications in the country. The initiative is designed to simplify application adoption at federal agencies to provide better service delivery. The overall objective is to create a more agile federal enterprise, where services can be provisioned and reused on demand to meet business needs in US. Apps.gov is dedicated to the federal agencies for quickly browsing and at the same time purchasing cloud-based IT services for increased productivity, alliance and effectiveness. The objective of the website is to help US government continue its initiatives to lower the cost of the federal government various operations. It also focuses on increasing innovation within US federal agencies. Apps.gov is managed by US Government's General Service Administration. Four categories of applications and services are offered i.e. Business Applications, Cloud IT Services, Productivity Applications and Social Media Applications. The simple breakdown is expected to make life easier for users who are not necessarily technical.